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Amari: About

How it all began...

Eric Rafting

Eric loves snow.  
His fondest childhood memories involve days off because of a chance snow storm and family vacations skiing in New England. At the first opportunity, Eric headed West where the mountains are bigger and the snow is deeper. In the winter, you would find him skiing, in spring and summer he would enjoy that same snow rafting and kayaking in the western rivers.  As he got older, as most of us eventually do, he noticed that the spirit was willing but often times the body had aches, pains and soreness from the activities he is passionate about.Eric started doing some homework around plant-based options for reducing inflammation and helping him to recover faster.  He discovered that many of these adaptogenic herbs and plant-based ingredients were as effective, or more effective, than the pharmaceutical counterparts.  

"Holy shit", he thought. "What if we developed a product that blended effective doses of the plant-based ingredients to reduce inflammation and help people enjoy the activities they love…"

And Amari was born.  

About Amari Botanicals

Amari by Lake

Amari is dedicated to providing active lifestyle consumers with convenient, effective products that help them Play Longer and Recover Faster.

We believe; 

The latest scientific evidence supports staying active and physical activity are the best ways to stay healthy. 

That the math is simple. Improved soil health = better ingredients = increased human health, which encourages our bodies to recover faster and perform at their best. Amari supports regenerative agriculture because what's good for the soil is good for us. 

That access to wild places and having fun outside is important and part of where we come from. It keeps us young and creates a better place for all. Access to the outdoors is access to our souls.

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