Amari believes in supporting growers using regenerative farming techniques.
For a new brand we have some lofty goals and want your help to achieve them.
Amari supports preserving wilderness, rural landscapes and the communities that encourage shared experiences outside.
We want ALL of our ingredients to come from regeneratively grown crops.
Today this is not the case. As a young brand it is challenging to find regeneratively grown ingredients. However, with your support, we can leverage our supply chain to contract with growers to implement regenerative practices and provide the incentive (orders from Amari) and security (long term partnerships) to change. Amari’s goal is to be comprised of 100% regeneratively sourced ingredients.
Why do we feel this is important?
Regenerative Agriculture is simply allowing the soil to do as nature has designed. These practices have shown to increase crop yields and improve plant nutrient density while decreasing fertilizer and pesticide usage resulting in improved economics for the farmers who feed us all. It improves soil health by encouraging the health of the soil microbiome and increasing the plant’s natural ability to cycle carbon (remove carbon from atmosphere and use it to make new plants) while eliminating topsoil loss and building soil organic matter.
When plants have a healthy soil microbiome they thrive and do what they do best - grow! By design, these crops are nutrient rich, healthy, disease and pest resistant. Better soil is better for ingredients and in turn, better for your overall health.
Regenerative Agriculture Benefits
Regenerative agriculture builds soil health by encouraging the health of the soil microbiome and increasing the plant’s natural ability to cycle carbon while eliminating topsoil loss and building soil organic matter.
For every 1% improvement in soil organic matter soil, the soil’s ability to hold water increases by 17,000 – 25,000 gallons per acre capturing rainfall, recharging aquifers, and creating drought resistance while reducing the need for irrigation and pesticide and fertilizer run off.
When plants have a healthy soil microbiome, they thrive! The crops are nutrient rich, healthy, disease and pest resistant, which makes better ingredients for your health and wellness too.